MADRID–(BUSINESS WIRE)–The Board regarding Directors of Real Madrid C. N. at its getting together with yesterday ratified the agreement with 6th Street, an investment firm with extensive expertise in sports and even infrastructure, and Legends, a premium encounters company for sports and live place organizations, with the objective of increasing the Santiago Bernab�u Stadium being a distinctive venue along with an around the world benchmark for amusement and entertainment.

While part of the particular long-term partnership, Actual Madrid should receive about? 360m to become invested across one of the Team? s activities. By way of this alliance, 6th Street acquires the right to participate in the procedure of certain new businesses of the particular Santiago Bernab�u Arena for twenty decades. In addition, Tales will contribute their experience in typically the operation of large stadiums, attractions and even event spaces to be able to optimize the management of the Santiago Bernab�u Stadium.

? The transformation of the particular Santiago Bernab�u Arena might be a turning point in the great Real Madrid. This particular alliance with 6th Street and Legends, world leaders within their respective disciplines, will be fundamental in supplying unique experiences within a stadium where several events can end up being hosted throughout typically the year,? according in order to Florentino Perez, Leader of Real This town.? This agreement tones up the Club? h goal of continuing to significantly enhance the stadium’s profits from both showing off and other varieties of events.?

? True Madrid? s Santiago Bernab�u is hallowed ground in the world of football, and we happen to be honored to become joining this relationship to invest in the revolutionary, long-term strategic eye-sight which has guided the Club? s steady success over its storied history, “ said Alan Waxman, Co-Founder and BOSS of Sixth Street.? The flexible, solutions-oriented capital and comprehensive capabilities provided by our team in Sixth Street, combined with deep expertise Legends offers in venue and sports brand name operations, will assist Real Madrid in the mission to compete and remain an innovator in global activities for many many years to come.?

6th Street, which copes with over $60 million in assets, gives extensive investment experience of leading companies in the world of sports and in sectors such since real estate, facilities, and consumer, like the San Antonio Spurs basketball team, Airbnb, and Spotify.

? We have been proud to broaden our existing relationship with Real Madrid,? said Shervin Mirhashemi, CEO of Stories.? Legends? operational plus sales acumen and experience, across match day and non-match day, combined together with the iconic Real Madrid brand in addition to Sixth Street? t flexible capital application is a brand-new and innovative way of modernizing the Bernab�u, one of typically the world? s very best sports, entertainment, in addition to cultural venues. With shervin mirhashemi -term managing relationship, Legends is escalating its global footprint, while investing inside regional expertise using best-in-class brands globally.?

Legends was formed in 2008 simply by affiliates in the Brand new York Yankees along with the Dallas Cowboys. 6th Street invested within a number stake in Legends in January 2021. Legends provides holistic, data led revenue solutions intended for some worldwide? h most iconic manufacturers and boasts a good expansive client stock portfolio in sports, enjoyment, live events plus attractions.

About Normal Madrid

Real This town C. F. is a sport establishment with 120 numerous years of history, owned by simply its members. Is it doesn’t club with the most European Glasses of both soccer (13) and hockey (10) and has been recognized by FIFA since the Best Membership with the twentieth centuries. Real Madrid features millions of fans within all areas of the world, using 400 million enthusiasts on internet sites, in addition to is for typically the third year within a row typically the most valuable football club in Europe in line with the European Elite 2021 report, prepared simply by consultancy KPMG. Genuine Madrid is the most valuable basketball brand in the world based on Company Finance to the 3rd year in a strip and achieved the particular highest record within the Transparency Index associated with football clubs final season. More data about Real Madrid can be found at http://www.realmadrid.com, one of the most visited basketball club website throughout the world for the fifth constant year, according to Comscore.

About Sixth Street

Sixth Street is a global investment decision firm with over $60 billion in assets under management and committed money. Sixth Street makes use of its long-term versatile capital, data-enabled features, and One Staff culture to develop themes and give alternatives to companies across all stages involving growth. Founded in 2009, Sixth Street recieve more than 400 associates including over 180 investment professionals functioning around the planet. For more details, visit http://www.sixthstreet.com, comply with us on LinkedIn or Twitter.

Concerning Tales

Founded in 2008, Legends will be a premium suffers from company with six divisions operating throughout the world? Global Planning, Global Sales, Global Partnerships, Hospitality, Global Merchandise, and Global Technology Solutions? offering customers and partners the 360-degree data plus analytics fueled assistance solution platform in order to elevate their brand and execute their particular vision. Currently, Stories works with timbre clients across business verticals including professional sports; collegiate; attractions; entertainment; and conferences and leisure. Many of us are the industry leaders in designing, planning and realizing outstanding experiences in athletics and entertainment. With regard to more information, check out http://www.Legends.net and adhere to us on Facebook, Twitter and Instagram @TheLegendsWay.

Contacts

Multimedia:

Sixth Street

Tanker Clifford

pclifford@sixthstreet. com

Stories

Stacey Servidor

sescudero@legends. net